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The Stress of Being Cool

 
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Don't Push Send

 

3 on 3 with Social Networking

3 posts that caught my eye about social networking . . .

  • A few weeks ago I was browsing for a secondary part-time job on Craigs List and one job actually said, “Send us a link to your social profile so we can get to know you.” I have heard stories about how businesses, universities and employers were using social networking to learn about a person, but never had I experienced this when looking for a job until that day.
  • On Friday John Saddington posted a blog over at ChurchCrunch that really has got me thinking. The post was how do you balance your own personal brand versus the brand of the ministry or church you work for?
  • On Sunday Anne Jackson announced that she is not just deactivating her Facebook account but deleting it entirely. The comment section of her blog revealed Anne’s heart:

“I felt like a dirty marketer. You can’t have in depth, meaningful relationships with 2500 people. All redundant stuff from my blog. All talk, no interaction and I was using it for those means…not to interact, but to keep an audience. It was selfish, and that, my friends, is how I lost my innocence on it.”

Here are a three thoughts:

  • I recently passed the 1,000 friends mark on Facebook and I am closing in on this same number on Twitter as well . . . I think about deleting both of them everyday. I don’t really use them to connect with people at all, I just use them to keep an audience, just like Anne talked about. I think I might keep my Facebook account but cut back to just my family and a few friends. keeping the limit at around 100. Thoughts?
  • John’s post strikes home with me because I am the guy at my church that he is writing about. I am not the top dog at my church, I have very little influence and most of the time around Central I just put my head down and work hard at my job. But online I have more Twitter friends, Facebook friends, RSS subscriptions, and hits than almost everyone on our staff, with the exception of our Senior Pastor & Senior Leader. I am currently wrestling with this blog. I want to be able to have conversations about both my personal journey as well as ministry related subjects. How do I balance the personal brand I have with the brand of the ministry that I work for? Can I balance the two? Or do I pick one or the other?
  • Knowing that more and more social networking websites are integrating into every corner of our lives I can not help but want to turn it all off. I know that deep down we all desire our 15 minutes of fame and that having hundreds if not thousands of friends in various places like Myspace, Facebook, Twitter, etc brings a pseudo-celebrity status in our own minds. But is it really worth it? In a world where social networking is becoming a “must” if you want to stay ahead of the curve, how do you leverage the personal and business side of things? How do you protect your privacy?

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